[M] The Million Dollar Message Blocks
How to use your story to bond with your perfect member
The your Hope Formula used to build belief and sales
The clear Money Outcome needed get people to whip out their credit cards
The Identity Shift Switch to get 200% more retention (and Tattoos)
The Client Diary framework to ensure you're creating emotion on your pages
The Belief Shifting Stack that gets them to see you as the only expert in their field.
The Declaration of Dependence - so they commit to your program
The TELOS indoctrination so cognitive dissonance is GONE and your refund rate disappears
[V] The Vehicle To Deliver Your Transformation
The BJ Offer Stack that will double your conversion rate on warm AND cold traffic
The TRIAL credit card approach- How to get them results BEFORE they buy so their locked in
The TRANSFORMATION JOURNEY to ensure you are phasing your content to GUARANTEE their success (while also keeping the retention rate high)
Naming Conventions for each of your phases, how to create a sweet name and why companies have paid over $1b to get a good name
The Secret Sauce Formula to find the heartbeat of the program and use it to create benchmarks for success (and unlock milestones)
What tech program to use to EASILY handle the tech side of your delivery (and a template for what we used for Funk and Chad)
How to gamify your content so they unlock badges, level up and visually see their success in the program (also how to use this to unlock prizes)
The sales page open loop that gets people's brains going crazy to learn more.
The INDOC 5-step funnel template we use for our clients that keep emotion high after they buy
The Hand Hold Email Drip that makes them feel like you care more than anyone else in the field and virtually guarantees their success in the program.
The only software you need to create $20,000 per month with your content.
[M] Monetize / Marketing (Launch & Scale) Module
The "Founding Fathers" launch we did for the first 2 partners to jumpstart engagement and revenue
The simple launch system that we use that gives a pool of leads ready to buy once you OPEN CART
The email templates we use for launch (model what works)
How we inject hundreds of paid leads with a paid challenge (and the challenge funnel template we used to create $27,000 the FIRST time)
How to make those cool pictures with a sign of your prospects name that you're holding making it look super personalized like all those experts who make millions of dollars have.
What you need to have in place before you start running ads (scaling upppp)
How to create Rituals that get your members to post everyday
The "Sacrifice of Energy" that increases the bonding of your members 10x
How to create monthly challenges that keep novelty high and keep retention even higher
How we spotlight members to create significance #makethemfeelproud
Why to make up words and how Crossfit dominated because of this..
The 6 human needs and how you can create positive addiction by taking advantage of at least 3
The 4 Min Mile that creates healthy competition in your program and creating rewards for those who hit it
Why and how to create a THEME and UNIFORMS to create a real Tribe
The Look and Listen technique we use to have our members make this their own and have it take a life of itself.
The one technique we implemented that allowed Russell to get guys to post videos every single day (and create more engagement than he's ever had in his business)
How we create free ambassadors with custom tracking codes (effortlessly)
Where we source our shirts and our system for sending them out