Your clients want external results, but it's always more about the person they become in the process. They want a place to belong, and an identity shift.
Your Movement allows them a place to call home, but you want to show them the Identity they're creating in the process. This puts less pressure on the vehicle and delivery and allows them to focus more on the journey, not the destination.
* This is why Carlen's Goddess brand is so popular, it's an Identity that represents something to these women *