Russell trained his entire life in Martial Arts..
He is the epitome of dedicating his life to one mission..
Having grown up in the U.K. he became increasingly more pissed off at the growing assault and thefts that happen there.
Knife stabbings are up to over 37,000 per year,
Sexual assaults are up over 130,000 per year,
And “violent crimes” are up over 1.2 million instances EACH YEAR in the UK ALONE.
So he created pressure point fighting for men to protect themselves and their family.
His trainings are required by over 100 police academies around the world and over 20,000 security officers are trained under Russell.
Once again, he had a following online and sold a lot of DVD’s but had no real tribe.
Even the guys who would spend $5000-$20,000 with him were never that engaged.
So he called us up when were travelling through West Canada in Tofino, by the end of the conversation we were partners in what was to become The Assassin Academy.
We had a soft launch and with the initial members in 14 countries, the engagement is CRAZY compared to anything he’s ever seen.
They film videos of their training at least 3x per week
They embody the values of a modern man assassin
They post their selfies with our credo of “the red fist”